Privacy Policy

Last Updated: 16 February 2026

May Modesty ("we", "our", "us") operates the website https://maymodesty.co.uk (the "Website"). We are committed to protecting your personal data and respecting your privacy rights.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our Website, make a purchase, or otherwise interact with us.

By using our Website, you agree to the practices described in this Privacy Policy.


1. Who We Are

May Modesty
Unit 6, 3rd Floor, Evita Building
Sussex Street
Leicester
LE5 3BF
United Kingdom

Phone: +44 7449 785715

We operate our store using Shopify, which provides the e-commerce platform that allows us to sell our products to you.


2. Personal Information We Collect

We collect personal information when you interact with our Website, including:

Information You Provide Directly

  • Full name
  • Billing and shipping address
  • Email address
  • Telephone number
  • Order details
  • Account login information (if applicable)
  • Messages sent to customer support

Payment Information

All payments are processed securely via Shopify and its payment providers. We do not store your full payment card details. Payment providers may collect:

  • Card number
  • Expiry date
  • Security code
  • Billing details

Automatically Collected Information

When you visit our Website, we may automatically collect:

  • IP address
  • Browser type
  • Device information
  • Pages visited
  • Time spent on pages
  • Referring website
  • Cookies and tracking data


3. How We Use Your Information

We use your personal data for the following purposes:

Order Processing

  • To process and deliver your orders
  • To manage returns, refunds, and exchanges
  • To send order confirmations and shipping updates

Customer Support

  • To respond to inquiries
  • To resolve disputes or complaints

Website Improvement

  • To analyse site usage
  • To improve user experience
  • To optimise our products and services

Marketing (If You Opt In)

  • To send promotional emails
  • To inform you about new products and offers

You may unsubscribe from marketing communications at any time.

Legal & Security Purposes

  • To prevent fraud
  • To comply with legal obligations
  • To enforce our Terms and Conditions


4. Legal Basis for Processing (UK GDPR)

Under UK data protection law, we rely on:

  • Contractual necessity – to fulfil your order
  • Legitimate interests – to improve our services and prevent fraud
  • Consent – for marketing communications
  • Legal obligations – where required by law


5. Sharing Your Information

We may share your information with:

Shopify

Our store is hosted by Shopify, which processes data on our behalf.

Payment Providers

To securely process payments.

Shipping Providers

To deliver your orders within the United Kingdom.

Service Providers

Such as:

  • IT support
  • Email marketing platforms
  • Analytics providers

We do not sell your personal data.


6. Cookies & Tracking Technologies

We use cookies to:

  • Enable website functionality
  • Remember cart items
  • Analyse traffic
  • Improve performance

You can manage cookies through your browser settings.


7. Data Retention

We retain your personal data only as long as necessary to:

  • Fulfil orders
  • Maintain accounting records
  • Comply with legal obligations
  • Resolve disputes

When data is no longer required, it is securely deleted.


8. Your Rights Under UK GDPR

You have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request the deletion of your data
  • Restrict or object to processing
  • Withdraw consent (for marketing)
  • Request data portability

To exercise your rights, contact us using the details below.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the UK.


9. Data Security

We implement reasonable technical and organisational measures to protect your personal data. However, no online transmission is completely secure.


10. International Transfers

Shopify and certain service providers may process data outside the United Kingdom. Where this occurs, appropriate safeguards are in place in accordance with UK data protection law.


11. Children’s Privacy

Our Website is not intended for individuals under 18 years of age. We do not knowingly collect data from children.


12. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for their privacy practices.


13. Updates to This Policy

We may update this Privacy Policy from time to time. The updated version will always be posted on this page with a revised “Last Updated” date.


14. Contact Us

If you have any questions regarding this Privacy Policy or your personal data, please contact us:

May Modesty
Unit 6, 3rd Floor, Evita Building
Sussex Street
Leicester
LE5 3BF
United Kingdom

Phone: +44 7449 785715